Health and wellness, parenting, nutrition, fitness
Health and wellness, parenting, nutrition, fitness
This privacy statement is effective as of January 1, 2025. Please note that this privacy statement will regularly be updated to reflect any changes in the way we handle your personal data or any changes in applicable laws.
Unless stated otherwise, this privacy statement applies to all of Life.Postpartum’s externally facing applications, services, tools, websites and other data processing activities where Life.Postpartum is acting as a data controller (or any local equivalent).
This page and its subpages tell you everything you need to know about how Life.Postpartum Ltd (“Life.Postpartum”; “we”) protect the personal data we process and control relating to you (“your personal data”; “your data”) and which rights you have in relation to the processing of your personal data.
Below, we first give a general description of how Life.Postpartum protects your personal data. Further below, we also include specific information on the following:
1. How does Life.Postpartum protect your personal data?
Life.Postpartum attaches great importance to your right to privacy and the protection of your personal data. We want you to feel secure that when you deal with Life.Postpartum, your personal data are in good hands.
Life.Postpartum protects your personal data in accordance with applicable laws and our data privacy policies. In addition, Life.Postpartum maintains the appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and/or against accidental loss, alteration, disclosure or access, or accidental or unlawful destruction of or damage thereto.
The following sections provide further details as to how Life.Postpartum processes your personal data:
Which categories of personal data do we collect and how do we process such personal data?
We collect personal data of our employees, potential employees, clients and their current/former/prospective employees/directors, suppliers, business contacts, shareholders and website users. If the data we collect are not listed in this privacy statement, we will give individuals (when required by law) appropriate notice of which other data will be collected and how they will be used.
The personal data we collect include the categories of personal data described in the sections “How do we use personal data when you visit Life.Postpartum’s website?”, “How do we use cookies (and other tracking technologies)?”, “How do we use personal data when you visit our offices?” and “How do we use personal data for marketing purposes?”, as well as any other categories of personal data referred to in this privacy statement or in other statements you have received. Below is also a chart describing the categories of personal data we collect:
| Category of personal information | Types of personal information captured by category. |
| Personal details, contact details, and identifiers | Name, pronoun, all types of identifiers and contact details (such as e-mail, phone numbers, physical address) and occasionally, when necessary for specific purposes, gender, date of birth, age, place of birth. |
| Commercial information | History and records of the products and services you have obtained from Life.Postpartum. Correspondence between you and us when it is sent to a dedicated mailbox or via other electronic communication means (including communication channels supported by AI that – for example – generates content to assist our personnel when interacting with you), for the purpose of processing account receivable payments and commercial follow-up. |
| Marketing and research information | 1. Identifiers – the IP address, social media handle or other online identifiers of a person, e-mail address/mobile number if used for direct marketing, and name and address 2. Demographic data – (e.g. income, family status, age bracket, gender, interests, pets, home ownership, health, current service providers) 3. Browser/web history data and preferences expressed through selection/viewing/purchase of goods, services and content, information about your mobile device including (where available) type of device, device identification number, mobile operating system. 4. Social media content – blogs, posts and anything posted by an individual online or which mentioned/references an individual 5. Analytics and profiles of the individuals based on the data collected on them |
| Sensitive data and biometric information | Life.Postpartum may also collect certain types of sensitive information when permitted by local law or with your consent, such as health/medical information (including disability status/access requirements and dietary requirements/allergies in the framework of the events we organize/sponsor) or biometric information, for example as when you elect to use fingerprint authentication. |
| Audiovisual materials, including transcriptions | Photograph, and images/footage captured during marketing/public filming events/sessions (including recording of virtual or live workshops or similar events/sessions), voice search functionality to enable a voice command feature that allows you to ask a question and see results (functionality enabled for mobile applications only), and/or audio video recording and transcription during meetings. |
| System and application access data and Internet and electronic network activity information | Where you are provided with access to Life.Postpartum’s systems, Life.Postpartum may collect information required to access such Life.Postpartum’s systems and applications such as System ID, LAN ID, e-mail account, instant messaging account, mainframe ID, system passwords, and internet or other electronic network activity information, including access logs, activity logs, and electronic content produced using Life.Postpartum’s systems. |
| Cookies and geolocation data | As described below, we also may collect geolocation data in some circumstances. Please see our Cookies policy for more details regarding our use of cookies. |
Except for certain information that is required by law or by Life.Postpartum policies (including management of an employment relationship with Life.Postpartum), your decision to provide any personal data to us is voluntary. You will therefore not be subject to adverse consequences if you do not wish to provide us with your personal data. However, please note that if you do not provide certain information, we may not be able to accomplish some or all of the purposes outlined in this privacy statement, and you may not be able to use certain tools and systems which require the use of such personal data.
If you provide us with personal data of another person (for instance, a potential employee/referral), you are responsible for ensuring that such person is made aware of the information contained in this privacy statement and that the person has given you his/her consent for sharing the information with Life.Postpartum.
The above-mentioned categories of personal data have been obtained either directly from you (for example, when you provide information to sign up for a newsletter or register to comment on a forum website) or indirectly from certain third parties (for example, through our website’s technology). Such third parties include our affiliates, public authorities, public websites and social media, suppliers, clients and vendors. Except where certain information is required by law or by Life.Postpartum policies (including management of an employment relationship with Life.Postpartum), your decision to provide any personal data to us is voluntary. Please note that if you do not provide certain information, we may not be able to accomplish some or all of the purposes outlined in this privacy statement, and you may not be able to use certain tools and systems which require the use of such personal data.
For which purposes and on which legal basis do we use your personal data?
Life.Postpartum uses your personal data only where required for specific purposes. As outlined in the table above.
If you wish to obtain further information on this balancing test approach, please contact Life.Postpartum’s Data Privacy Officer at hello@lifepostpartum.com
We will process your personal information for the purposes mentioned above based on your prior consent, to the extent such consent is mandatory under applicable laws.
To the extent you are asked to click on/check “I accept”, “I agree” or similar buttons/checkboxes/functionalities in relation to a privacy statement, doing so will be considered as providing your consent to process your personal information, only where such consent is required by mandatory law.
We will not use your personal information for purposes that are incompatible with the purposes of which you have been informed, unless it is required or authorized by law, or it is in your own vital interest (e.g. in case of a medical emergency) to do so.
Will we share your personal data with third parties?
We will not share your data with any third parties.
What about data security?
We maintain organisational, physical and technical security arrangements for all the personal data we hold. We have protocols, controls and relevant policies, procedures and guidance to maintain these arrangements taking into account the risks associated with the categories of personal data and the processing we undertake.
We will retain your personal data only for as long as is necessary. We maintain specific records management and retention policies and procedures, so that personal data are deleted after a reasonable time. You are entitled (in the circumstances and under the conditions, and subject to the exceptions, set out in applicable law) to: Request access to the personal data we process about you: this right entitles you to know whether we hold personal data about you and, if we do, to obtain information on and a copy of that personal data. Request a rectification of your personal data: this right entitles you to have your personal data be corrected if it is inaccurate or incomplete. Object to the processing of your personal data: this right entitles you to request that Life.Postpartum no longer processes your personal data. Request the erasure of your personal data: this right entitles you to request the erasure of your personal data, including where such personal data would no longer be necessary to achieve the purposes. Request the restriction of the processing of your personal data: this right entitles you to request that Life.Postpartum only processes your personal data in limited circumstances, including with your consent. Request portability of your personal data: this right entitles you to receive a copy (in a structured, commonly used and machine-readable format) of personal data that you have provided to Life./Postpartum, or request Life.Postpartum to transmit such personal data to another data controller.
How do we use personal data when you visit LifePostpartum’s website?
In addition to the information set out above, the following sections describe how we use personal data when you visit Life.Postpartum’s website:
Life.Postpartum collects personal data at its websites in two ways: (1) directly (for example, when you provide personal data to sign up for a newsletter or register to comment on a forum website); and (2) indirectly (for example, through our website’s technology). We may collect and process the following personal data:
How do we use cookies (and other tracking technologies)?
In addition to the information set out above, this section describes how we use cookies and other tracking technologies. We analyse your IP and browser information to determine what is most effective about our website, to help us identify ways to improve it and, eventually, to determine how we can tailor our website to make it a more positive and relevant user experience. Please see our Cookies policy for more details including for information about your choices with respect to advertising and social media cookies and for access to our cookie consent manager. By using our website, you agree that we can place cookies and other similar technologies on your device as explained in our Cookies policy.
How do we use personal data for marketing purposes?
In addition to the information set out above, the following sections describe how we use personal data for marketing purposes:
The bulk of the personal data we collect and use for marketing purposes relates to individual employees of our clients and other companies with which we have an existing business relationship. We may also obtain contact information from public sources, including content made public at social media websites, to make an initial contact with a relevant individual at a client or other company.
Do we send targeted emails?
We send commercial email to individuals at our client or other companies with whom we want to develop or maintain a business relationship in accordance with applicable marketing laws. Our targeted e-mail messages typically include web beacons, cookies, and similar technologies that allow us to know whether you open, read, or delete the message, and links you may click.
When you click a link in a marketing email you receive from Life.Postpartum, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site.
Targeted emails from Life.Postpartum may include additional data privacy information, as required by applicable laws.
Do we send push notifications? If you use our mobile applications, you may receive notifications such as notifications of industry topics you selected to follow within the mobile app or live events information. With your consent provided through the app permissions/settings, we may send push notifications or alerts to your mobile device even when you are not logged in. At any time, you can manage your push notification preferences or deactivate these notifications by turning off the notification settings in the mobile app or in the device settings/app permissions of your mobile device.
Do we maintain Customer Relationship Management (CRM) databases? Like most companies, Life.Postpartum uses customer relationship management (CRM) database technology to manage and track our marketing efforts. Our CRM databases include personal data belonging to individuals at our client and other companies with whom we already have a business relationship or want to develop one. The personal data used for these purposes includes relevant business information, such as: contact data, publicly available information (e.g. board membership, published articles, press releases, your public posts on social media sites if relevant for business purpose), your responses to targeted e-mail (including web activity following links from our emails), website activity of registered users of our website, and other business information included by Life.Postpartum’s professionals based on their personal interactions with you.
If you have any questions on data privacy aspects of our production activities, please contact us at hello@lifepostpartum.com.
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